Danny Driscoll · Principal Product Designer
Designing products where mistakes have consequences
18+ years. TeleSign · Netflix · Appily.com
Selected Work
Four case studies.
TeleSign
TeleSign Self-Service Customer Portal
48% faster onboarding
Designed a self-service portal that cut enterprise onboarding from 67 to 35 days, enabled 85% of customers to go live without CS intervention, and opened TeleSign to the SMB market.
TeleSign
TeleSign Fraud Prevention Suite
21B+ transactions protected
Designed the UI for an ML-powered fraud prevention suite protecting 21B+ annual transactions, giving non-technical fraud analysts intuitive control over 1,000+ configurable risk parameters.
TeleSign
TeleSign Omnichannel Messaging API
22.2% higher CTR
Unified SMS, RCS, WhatsApp, Viber, MMS, and Email into a single interface, reducing customer implementation time 50% and achieving 22.2% CTR on RCS versus 3% for traditional SMS.
Appily.com
Universal College Application
47% completion rate
Designed the world's only user-friendly multi-college application platform at Appily.com (formerly Cappex), achieving 47% completion against a 20–35% industry standard and scaling from 250K to 1.5M users.
“Someone pushed this design to production. Nobody asked who else was in the room.”
Origin
Why design?
I was working the front desk at the Waldo Library computer lab at Western Michigan University. Behind me, a student let out a loud yawn. Seconds later, screaming erupted.
I turned. A student was convulsing across the room. My lifeguard training kicked in.
I stabilized their head, rolled them into the recovery position. They cleared their airway and started breathing.
I looked up at the screen. A pop-up ad. “YOU’RE A WINNER” in gold text, Vegas-style lights flashing.
I looked at their wrist. An epilepsy bracelet.
Design decisions reach real people. Every one of them.
Philosophy
Three things I actually believe.
The communication comes first.
Every design element answers one question: does this move the user toward their goal in a clear, meaningful, familiar way? If it doesn’t, it’s noise. Noise erodes trust.
Design for the margins.
The users at the edges: slow connections, screen readers, security anxiety, epilepsy bracelets. They reveal what a design is actually made of. Edge cases become the common case at scale.
Prove it. Trust nothing, including instinct.
Animations and transitions earn their place through A/B testing, not aesthetic preference. Opinion is a starting point. Statistical significance is the destination.